Ingenious Campaigns
Imagine an advertising solution so clever it will maximize your sales and reach your target audience, in a way that no other form of advertising can. With a 20 year experience, ROCCX offers the most ingenious, customized direct-to-consumer solutions with up-to-the-minute creative techniques that WORK in today’s world. Unique concepts and expert implementation in radio, TV and online campaigns you can measure right away. ROCCX offers creativity that WORKS today.
Award Winning Copywriting
We are copywriters with more than twenty years experience in advertising, marketing and corporate communications. Boiled down, we connect message to audience customizing your message with our touch that WORKS on overseas, national, regional and local clients. We are just as at home with a direct mail postcard, a TV commercial, a DRTV spot, or a promotional online campaign as with a lengthy corporate narrative. We understand what a brand is, and more importantly, know how to add value to yours. We are content experts.
Direct Marketing Expertise
Our team is headed by pioneers in the Direct Marketing industry, from long and short form DRTV to guerrilla marketing strategies and direct-to-consumer online promotions. We have executed profitable Direct Marketing campaigns for clients such as Procter & Gamble, Oxi Clean and Orange Glow, Disney, AT&T, The Miami Herald, Miss Universe, Pepsi Cola, The Edinburgh Business School, Sony Records, and many more. We have also created numerous DRTV promotions for products and services that have achieved high success, such as Balance Bracelet, Sistema Samy and Samy Hair Salon products, Ginzu Knives, Emson Products and more. The very first infomercial ever to air in the Hispanic USA Market was written and produced by our founder. The bigger the challenge, the more we enjoy it and because Direct Marketing is measurable immediately it has become the challenge of the future.
Public Relations Boutique
Our competent PR Boutique team is a building block in this vastly growing industry. We introduce original and resourceful strategies to every campaign with bona fide confidence, structure and understanding. Our vision is by commanding excellence, trust, visionary approaches and style. We offer our clients contemporary and professional public relations experience rooted in our marketing savvy that equals success and achievement. The ROCCX PR Boutique team leaves their imprint in the industry every step of the way. Public Relations have an important role to play in maximizing the exposure and message delivery in a highly competitive environment.
Media Relations and Campaign Development
A good media campaign is crucial. Planning, placing and managing media is an extensive topic based on the effect of media coverage, cumulative and long term. ROCCX knows media coverage is most effective in creating awareness and agenda setting. Winning media relations are based on an intimate knowledge of media and how stations operate. The ROCCX team is skilled in all phases of planning, placing and most of all managing a media campaign to complete success. Constant evaluation, analysis and development of new strategic ideas are necessary. We make sure your campaign WORKS.
Innovative Marketing
As marketing struggles to keep up with new trends in the marketplace, the ROCCX team radical innovations in marketing are turning the field on its head. Direct marketing, viral marketing, customer experience, word of mouth, mobile communications, customer involvement – each has shown promise for building incredible value. But these cutting-edge new tactics have to be expertly applied for them to work with any brand or service. Our fresh strategies generate incredible buzz, brand awareness and most of all: growth.
Skilled TV, Online and Radio Production
By virtue of the vast experience and media relations ROCCX enjoys in the marketplace, our team is able to create and produce long and short form high quality, cost effective television and radio commercials that are second to none. The ROCCX high powered TV and radio professionals emanate from Network Television; they are artists that understand their craft. They know branding and are Direct Response experts, therefore they know how to make a commercial work. ROCCX has a 20 year proven background of DRTV successes.
Event Planning
For well-organized, creative events within any size budget, ROCCX taps into all the excitement our country has to offer. We can make a good time even better! A myriad of businesses, associations and organizations use ROCCX to make their holiday parties something special, to motivate their sales teams, and to create memorable meetings. From educational event planning, to fund raisers, to concerts and community activities, to corporate or major political events ROCCX will deliver the event everyone will talk about.
Technology Savvy
We offer the latest technology trends for your website or mobile advertising. Trends that match our Direct Response expertise to maximize any and all promotional campaigns. ROCCX offers a variety of services from basic web design to complete e-commerce that allows you to sell your products online. Our web designers have the creative talent and the knowledge of current web standards and practices to turn your ideas into reality.
Niche Market Specialists
Besides its high-quality achievement in the US General Market, the ROCCX team has completed a number of successful worldwide campaigns in the global and US Hispanic marketplaces promoting services, products and companies interested in crossing over to other markets. The ROCCX experience includes the Caribbean marketplace, and the French Canadian and Brazilian markets as well.
20 Year Experience
Our principals, founders and associates have more than 20 years experience in all areas of copywriting, marketing, media, public relations, event planning, graphic design, art direction and TV production.
Unique Graphic Design
ROCCX offers unique graphic design services that WORK. We have worked with many small businesses as well as Fortune 500 companies. Because of this, we are able to offer solutions that meet your budget and goals, no matter what size company. Our graphic design services expand from logo creation, flyers, brochures, magazine ads, tradeshow materials, to product packaging and multimedia.
Consulting Professionals
ROCCX offers consulting professionals for all your marketing, copywriting, creative, public relations and media needs. When you need fast, confidential access to top experts for objective, independent consulting, ROCCX is the answer that WORKS in today’s competitive world. ROCCX consultants have successfully crossed over numerous companies from the Hispanic Market into the General Market and vice versa.
Bilingual and Bicultural
ROCCX principals and associates are American citizens that speak fluent Spanish and in many instances French, Italian and Portuguese. They understand other cultures as well as their own.
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